From brief to delivery: how UGC videos are made for ads, and how to pick the right production option.
UGC video production is the process of making UGC-style videos for ads: a brief, a hook and script, production, editing and delivery. You can do it with real creators, in-house, or with an AI UGC studio. The best choice depends on speed, budget and how many variations you want to test.
| Option | Speed | Shipping needed | Variations |
|---|---|---|---|
| Real creators | Often weeks | Usually | Limited by each creator |
| In-house team | Depends on staff | Sometimes | Depends on capacity |
| AI UGC studio | Days | No | Many |
Intellio uses fixed packages starting at $149 for 5 ten-second videos. See the pricing section for Growth and Scale.
The usual steps are: brief and goal, hook and script, production (a creator films it or it is produced with AI), editing with captions, then delivery in the right ad formats.
With creators it often takes weeks because of shipping and filming. AI UGC is faster. At Intellio, delivery is 2-3 days for Starter, 3-5 business days for Growth and 5-7 business days per batch for Scale, counted from brief approval.
For real creators, usually yes. For AI UGC, no. You send a brief and product photos.
Who makes the video, the number of videos, length, hook variations, revisions, usage rights and whether posting is included.
Most are vertical (9:16) for TikTok and Meta feeds and Stories or Reels. Check each platform's current specs before uploading. Intellio delivers native Meta and TikTok formats.
Message us your product link and get one free sample ad. Packages start at $149 for 5 videos.